People

Have you ever been pitched by the senior team, only to be passed onto a junior the next day?

At Impetus Media, we bring our clients the big agency expertise, delivered with personalised attention from a specialist, senior team. It’s a genuine partnership experience that stems from the unique culture we’ve built here. One of caring, learning, including, sharing, supporting our people and partners. We’re uncompromising in our integrity and consideration in our approach.

Miya Min

Director of Partnership & Media Analytics

Miya Min

Director of Partnership & Media Analytics

Miya is a dedicated media partnership director with 10+ years of experience leading high-value communication strategies and brand ecosystems across entertainment, arts, and major events. With a disciplined, thorough approach, she translates complex data insights into clear logic and excels at engineering unique, bespoke partnerships that connect brands with cultural audiences.

Janet Boey

Managing Director & Head of Strategy

Janet Boey

Managing Director & Head of Strategy

Janet’s dynamic expertise in strategic planning and execution distinguishes her as an exceptional media communications partner. With over 35 years of experience across B2B and B2C sectors, including Medical, Pharmaceutical, Animal Health, Home Improvement & Lifestyle, and Finance, she delivers invaluable insights leveraging her keen analytical skills and passion for Business Science.

William Ho

General Manager

William Ho

General Manager

William, a media professional since 2011, transitioned from a hybrid role to digital leadership within multinational agencies. His strategic prowess spans industries like retail and pharmaceuticals, crafting innovative brand and performance digital strategies. A staunch advocate of brand safety, he champions accountability in today's rapidly evolving digital landscape.

Claire Craig

Head of Implementation & LAM

Claire Craig

Head of Implementation & LAM

Claire, a seasoned communication expert, offers 20+ years of unparalleled media insight and strong media owner relationships. Consistently surpassing KPIs, she crafts engaging campaigns across sectors like Education, FMCG, and Home Improvement. Her mastery of LAM communications and Offline campaigns makes her a dynamic force in B2B and B2C marketing.

Jacqui Keleher

GM Digital

Jacqui Keleher

GM Digital

Jacqui, a 25+ year marketer and media professional, seamlessly navigates client and agency roles with expertise. Specialising in digital marketing for the last two decades, she develops cutting-edge strategies and implements best practices. With sharp analytics, she delivers actionable insights, driving clients’ Marcomms objectives effectively.

Helen

Head of Digital & SEM

Helen

Head of Digital & SEM

Helen has over 25 years digital marketing experience, acquired in both major corporations and specialised boutique agencies. With a collaborative and inquisitive approach, she leverages her extensive knowledge across media, digital platforms, technology, analytics, and data to empower clients in reaching their objectives.

Our people are our
greatest asset.

We’re with you every step of the way with our end-to-end strategic solutions. From planning and implementation to optimisation and reporting, we bring seamless integration and understanding across channels and audiences. Our live reporting dashboard is accessible to clients, empowering them with real-time insights and opportunities to optimise to achieve the best possible outcome.

Have you ever been pitched by the senior team, only to be passed onto a junior the next day?

Our people are ourgreatest asset.

Our people are our
greatest asset.